this is architecture.

            The author of This is Not Architecture raises the idea that “the value is no longer in the hardware.” The idea behind this statement is that architecture has evolved from being a structure to protect those inside to a building that envelops a certain feeling. The author compares this to the decoration on a can of Pepsi compared to the decoration on a can of Coke. Both cans serve the same purpose as far as the hardware goes, but the design and articulation of the label differentiates one from the other. Just as the cans use decoration to differentiate on from another, we use design and decoration to differentiate one building from another.

            I agree with the idea that the value is no longer in the hardware. I believe that architecture has taken on a new meaning. We don’t see a frame with a roof over the top as architecture; we see it as a shelter. Our eyes have begun to only translate a building as architecture when there’s an experience related to the design of the building. The design of the building has become more important than the simple aspect of the structure. The people who walk through a building should have an immediate reaction to the decoration and design of the building. The building should embody a certain feeling and give off an aura that no one can ignore. This is architecture.

            Creating a feeling in a space can be done through many aspects of design. Whether it is color, shape, or texture, all must be carefully chosen to give of the correct atmosphere that the architect is wishing to accomplish. Color alone can immediately affect how a person will feel about a space. Generally warm colors give off a more friendly and comforting space. Cool colors can be seen as relaxing but also give a literal cold feeling of sadness. Shapes aren’t as simple to dissect, but one immediately feels different if there is a dome over their heads rather than a simplistic drop ceiling. Texture through materials can also have a strong effect on how a person will feel regarding a building and space. Rougher materials can cause a more harsh feeling while smoother materials can relay a calmer feeling. However, regardless of the general assumptions related with color, shape or texture, all can be perceived completely different based on the person and their experiences. That’s what I see as architecture.

            True architecture is bringing in every aspect of design to create an atmosphere that completely embodies a person when they walk into the space. The architecture should create an overwhelming feeling within a person and it’s completely okay if every person feels differently about the space. Architecture is not only meant to keep someone out of the rain, cold, or heat, but to provide an experience. The hardware is important to the building, because the hardware makes it a building. However, the value is in the design, and that’s what makes a building architecture. Bringing design to a building is what makes an architect, and architect.