The author
of This is Not Architecture raises
the idea that “the value is no longer in the hardware.” The idea behind this
statement is that architecture has evolved from being a structure to protect
those inside to a building that envelops a certain feeling. The author compares
this to the decoration on a can of Pepsi compared to the decoration on a can of
Coke. Both cans serve the same purpose as far as the hardware goes, but the
design and articulation of the label differentiates one from the other. Just as
the cans use decoration to differentiate on from another, we use design and
decoration to differentiate one building from another.
I agree
with the idea that the value is no longer in the hardware. I believe that
architecture has taken on a new meaning. We don’t see a frame with a roof over
the top as architecture; we see it as a shelter. Our eyes have begun to only
translate a building as architecture when there’s an experience related to the
design of the building. The design of the building has become more important
than the simple aspect of the structure. The people who walk through a building
should have an immediate reaction to the decoration and design of the building.
The building should embody a certain feeling and give off an aura that no one
can ignore. This is architecture.
Creating a
feeling in a space can be done through many aspects of design. Whether it is
color, shape, or texture, all must be carefully chosen to give of the correct
atmosphere that the architect is wishing to accomplish. Color alone can
immediately affect how a person will feel about a space. Generally warm colors
give off a more friendly and comforting space. Cool colors can be seen as
relaxing but also give a literal cold feeling of sadness. Shapes aren’t as
simple to dissect, but one immediately feels different if there is a dome over
their heads rather than a simplistic drop ceiling. Texture through materials
can also have a strong effect on how a person will feel regarding a building
and space. Rougher materials can cause a more harsh feeling while smoother
materials can relay a calmer feeling. However, regardless of the general
assumptions related with color, shape or texture, all can be perceived
completely different based on the person and their experiences. That’s what I see
as architecture.
True
architecture is bringing in every aspect of design to create an atmosphere that
completely embodies a person when they walk into the space. The architecture
should create an overwhelming feeling within a person and it’s completely okay
if every person feels differently about the space. Architecture is not only
meant to keep someone out of the rain, cold, or heat, but to provide an
experience. The hardware is important to the building, because the hardware
makes it a building. However, the value is in the design, and that’s what makes
a building architecture. Bringing design to a building is what makes an
architect, and architect.